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John Kennedy

John Kennedy
I have been involved in marketing now for over 25 years and love the art of communication.

Recent Posts

The cost of failing to address cybersecurity threats.

Posted by John Kennedy on Mar 29, 2019 4:08:28 PM

Small businesses in the UK are the target of an estimated 65,000 attempted cyber- attacks every day, according to new figures from a study from Hiscox, a specialist insurer.

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Is your business ready for the next big cyber-attack?

Posted by John Kennedy on Mar 11, 2019 8:15:00 AM

Scams and cyber-attacks have become a fact of life for businesses in the UK. Firms are being targeted with bogus phone calls and emails by scammers trying to steal money, confidential data or sensitive information.

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What Marketers need to know about cybersecurity.

Posted by John Kennedy on Feb 15, 2019 7:34:55 AM

Marketers are unabashed in their use of technology solutions, increasingly depending on various applications to help automate, measure, communicate, optimise and analyse marketing activities.

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Helping Schools protect themselves against the rise in cybersecurity threats.

Posted by John Kennedy on Feb 13, 2019 8:33:28 AM

Schools have today become increasingly reliant on technology to help run their administration and educational programmes. And with digital transformation and the growth of the internet they have created so many more effective ways for schools to work and for students and teachers to communicate with one another.

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Helping Healthcare professionals stay safe and manage cybersecurity.

Posted by John Kennedy on Feb 5, 2019 8:16:32 AM

With billions of people across the world entrusting healthcare organisations to protect their identities, to keep their medical records secure, it has become crucial for the industry to have the right cybersecurity solution in place to manage the threats and risks of a malicious cyberattack.

There are increasing concerns relating to the scale and frequency of attacks on data and devices in the healthcare industry.

Breaches can have severe consequences, reduce patient trust, cripple health systems and threaten patient care.

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Common cybersecurity threats in the Hospitality industry.

Posted by John Kennedy on Jan 14, 2019 8:33:00 AM

 

The simple truth is that there are a growing number of cybersecurity and data privacy problems affecting the hospitality industry, with some recent high-profile breaches.

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Hospitality is already in the cybersecurity spot light.

Posted by John Kennedy on Jan 7, 2019 6:45:23 PM

While hotel companies have fewer transactions than retail organisations per customer, they collect substantially more valuable and varied personal data for each of their guests. This data generates expansive personal profiles, with significant personal details.

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Charities and the cybersecurity risks that they need to counter.

Posted by John Kennedy on Dec 18, 2018 7:32:06 AM

Today, charities are slowly waking up to the opportunities in a digital world. The challenge is how best to maximise the opportunities afforded by working online, while managing the accompanying cyber threats.

Modern technology has brought huge benefits to charities, in terms of increasing their reach and ability to make it so much easier to donate.

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Law firms and cybersecurity, how to preserve client trust and protect sensitive data.

Posted by John Kennedy on Dec 3, 2018 8:18:34 PM

Like many UK businesses, law firms are increasingly reliant on IT and technology and are falling victim to a range of malicious cyber activity. 

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How to stay safe and secure when working on the daily commute.

Posted by John Kennedy on Nov 30, 2018 8:08:35 AM

Commuting is never fun. When you're tired and just want another 5 minutes in bed, trudging an hour or two to the office really doesn't seem worth it, especially on one of those dark and cold winter mornings.

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